Electronic Arts Intermix is a world-renowned distributor of art film and video. They have been supporting the film and video art world since the 70s. Unfortunately, their current website is hard to navigate, lacks in functionality and the overall look of the site is very dated. To refresh their site, I incorporated UX study and research to better understand their diverse audience and clientele. I created persona and user journey cards to aid my website design. This information informed my mood board which in turn directed the design of the style guide and UI of the website pages.