Every year they host a fundraising event to raise money for their incredible services to both humans and animals. The event is called Fur Ball Gala and the theme for the gala changes from season to season. It was first very important for me to know the client, what their mission is and understand the demographics of their donors. With this research and looking at their past galas, I decided on a theme that was both luxurious and fun. I went with Adventure on the High Seas: A Luxury Cruise.
The campaign involved creating new, original branding materials, logos, typography, print, and digital deliverables. I designed an eight-page website, invitations, a coaster.
