spruce Social Media Campaign

 

I challenged myself to create branding and a social media campaign for a fictional company called spruce. spruce is an interior design company who’s demographic is young, mainly female and has a unique sense of style. Instead of showcasing photos of their merchandise, I created whimsical cutout drawings to attract their quirky clients. The flat and unconventional illustrations successfully conveyed the look and feel of the company’s aesthetic and core demographic appeal.

 

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